Long-wearing lipstick has a reputation for being drying lipstick, and that's precisely where this formula parts company with the rest. It's genuinely creamy, carrying caring botanicals that soothe and soften lips as the colour wears, so you're not left with that tight, flaking feeling by mid-afternoon. The finish is a comfortable satin — velvety and semi-matte, sitting somewhere between a full matte and a cream, which is the range most people actually want to wear. Blissful sits within a sixteen-shade collection spanning everyday nudes through pinks and bronzes to statement-making reds, with warm and cool options across the range so there's a genuine match for most skin tones. The bullet glides on without dragging, builds easily, and reapplies cleanly over itself through the day.