Rose is a fresh, flattering petal pink — the everyday shade you reach for without deliberating, that works as well with bare skin and mascara as with a full face. The matte finish is smooth and modern rather than flat and parching, and that comes down to the formula underneath: a nourishing blend of Shea Butter, Jojoba and Avocado oils that keeps lips petal soft and conditioned through a full day of wear. Most mattes ask you to trade comfort for finish; this one doesn't. It applies evenly without dragging, holds its colour, and won't settle into lines or cling to dry patches. One of four shades in the matte collection alongside Coral, Tulip and Spice, all chosen to flatter across skin tones. Four grams, in a classic bullet.