Sodium Cocoyl Isethionate, Glycerin, Sodium Methyl Cocoyl Taurate, Water/Aqua/Eau, biotin, violet colourant.

Key ingredients are listed above. Kitsch publish the full ingredient list on the pack and on their own product page; check it before use if you have a known allergy.

Wet your hair and the bar, work it into a lather through the lengths, and leave it for one to three minutes depending on how much toning you want. Rinse well. Use it in place of your usual shampoo once or twice a week.

- Solid purple shampoo for blonde, grey and highlighted hair
- Key actives: violet pigment, biotin
- One bar replaces about two bottles of liquid
- No sulfates, parabens, silicones or phthalates
- pH balanced and safe for colour-treated hair
- Vegan, cruelty free and made in the USA
- 4ocean certified, one bottle of ocean plastic recovered per bar

For external use only. Keep the bar out of the direct spray and let it dry between washes, on a draining dish or in a mesh bag, or it will soften and disappear quickly. Avoid the eyes and rinse with water if any gets in. Stop use if irritation develops. Keep out of reach of children. Purple pigment can stain very light, porous or chemically treated hair if it is left on too long, and can mark grout, nails and light fabric. Rinse hands and surfaces afterwards, and start with a short timing to see how your hair takes it.