Colgate ProClinical^® 250R gives you the cleaning efficiency of an electric toothbrush in a modern, sleek and easy to control design. Its head powered by sonic technology moves side to side and up and down around 5x plaque removal* and its soft bristles gently care for your gums while you brush.

Consumer Benefits:

Removes 5 times more plaque at your gum line compared to a manual flat-trim toothbrush for a healthy mouth Specially designed soft bristles are gentle on your gums A 2-minute timer, the recommended time your should brush for a complete clean Slim, lightweight design feels almost like a manual toothbrush.