Beauty of Joseon: Skincare Inspired by Tradition
At Matakana Pharmacy, we proudly offer Beauty of Joseon, a brand that redefines skincare with its unique blend of tradition and modern science. Rooted in the Hanbang philosophy of Korean medicine, Beauty of Joseon products combine natural, therapeutic ingredients with innovative formulations to deliver skincare that nurtures, protects, and transforms.
Featured Products
BOJ: Relief Sun: Rice + Probiotics (50ml)
Discover a lightweight, creamy sunscreen that doubles as a moisturiser. Beauty of Joseon’s Relief Sun contains 30% rice extract and fermented grain extracts, delivering hydration and nourishment to the skin while providing powerful SPF 50+ and PA++++ protection. Its non-sticky texture absorbs seamlessly, leaving your skin with a natural glow and no white cast. Perfect for all-day sun protection, it pairs beautifully with makeup and won’t clump or cake.
BOJ: Matte Sun Stick: Mugwort + Camelia (18g)
Revolutionise your sun care routine with this convenient, matte-finish sun stick. Designed for effortless reapplication, it’s perfect for everyday use in urban environments. Formulated with sebum-control silica powder, mugwort, and green tea extracts, this sun stick reduces shine, smooths skin texture, and hydrates without feeling greasy. Its compact design makes it ideal for on-the-go use, and it glides effortlessly over makeup for a refreshed look.
BOJ: Dynasty Cream (50ml)
Indulge your skin with Beauty of Joseon’s signature Dynasty Cream, a luxurious moisturiser that provides long-lasting hydration and nourishment. Featuring rice bran water, ginseng water, squalane, and niacinamide, this all-in-one cream helps balance oil and moisture levels while improving skin texture and radiance. Its creamy texture melts into the skin, leaving a subtle, healthy glow.
Explore the Full Beauty of Joseon Range
Showing 7 products
Why Choose Beauty of Joseon?
Hanbang Ingredients
Inspired by traditional Korean medicine, Beauty of Joseon incorporates natural ingredients like rice, ginseng, and mugwort, renowned for their therapeutic properties. These time-honoured ingredients nourish the skin and support its natural balance.
Cruelty-Free Commitment
Beauty of Joseon is dedicated to ethical practices, ensuring no animal testing is conducted at any stage of production. Enjoy skincare that’s as kind to animals as it is to your skin.
Tailored for All Skin Types
From lightweight sunscreens to deeply hydrating creams, Beauty of Joseon offers products designed to meet the diverse needs of all skin types. Whether you’re seeking hydration, protection, or a radiant glow, Beauty of Joseon has you covered.
FAQ About Beauty of Joseon
What is Hanbang?
Hanbang refers to traditional Korean medicine that incorporates herbal remedies and natural ingredients to promote holistic healing and wellness. Rooted in centuries-old practices, Hanbang focuses on restoring balance within the body to improve overall health and vitality.
In skincare, Hanbang utilises natural, therapeutic ingredients such as ginseng, rice, mugwort, and green tea, known for their calming, nourishing, and rejuvenating properties. These ingredients are combined with modern scientific formulations to create effective products that address contemporary skincare concerns.
Beauty of Joseon exemplifies Hanbang-inspired skincare, blending these time-honoured principles with modern innovations to nurture and protect the skin naturally.
What is Beauty of Joseon known for?
Beauty of Joseon is renowned for its use of Hanbang ingredients and modern formulations to create skincare that’s both effective and comforting. Its Relief Sun, Matte Sun Stick, and Dynasty Cream are celebrated favourites worldwide.
Is Beauty of Joseon suitable for sensitive skin?
Yes, Beauty of Joseon products are formulated with gentle, natural ingredients that are ideal for sensitive skin. The Relief Sun and Matte Sun Stick are perfect examples, offering soothing hydration and protection without irritation.
Where is Beauty of Joseon made?
Beauty of Joseon products are made in South Korea, combining the heritage of traditional Korean medicine with cutting-edge skincare science.
How should I incorporate Beauty of Joseon into my routine?
Start your day with the Relief Sun or Matte Sun Stick for sun protection, and finish with the Dynasty Cream for deep hydration and nourishment. Each product works seamlessly within a morning or evening skincare routine.
Are Beauty of Joseon products cruelty-free?
Yes, all Beauty of Joseon products are 100% cruelty-free, ensuring no animal testing is conducted during their creation.
Where can I buy Beauty of Joseon products in New Zealand?
You can find Beauty of Joseon products at Matakana Pharmacy, where our team can help you choose the perfect products for your skincare needs.