Chief Nutrition

Chief started in Australia with a simple brief: snacks with real protein and ingredients you can read. The range now covers sweet collagen protein bars, savoury beef brisket bars and biltong, protein powders and organ meat capsules.

The collagen bars are built on cashews and grass-fed bovine collagen, sweetened with maple syrup and monk fruit, with no sugar alcohols or seed oils. The savoury range uses organic grass-fed Australian beef, slow dried with no added nitrates or soy.

Every product lists its protein per serve and full ingredients on the page, so you can compare flavours and formats before you buy.

Chief Nutrition

Why Chief Nutrition

Protein from real food

Grass-fed collagen, nuts and organic Australian beef, rather than soy or protein isolates.

No sugar alcohols or seed oils

Collagen bars are sweetened with maple syrup and monk fruit.

Made in Australia

Every Chief product is made in Australia, with organic grass-fed beef in the savoury range.

Chief Nutrition
Chief Nutrition

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Frequently Asked Questions about Chief Nutrition

How much protein is in Chief bars and biltong?

Chief collagen bars have 12g to 17.2g of protein per 45g bar, depending on flavour. Beef brisket bars have 16.9g to 18.4g per 40g bar, and a 30g bag of biltong has 13.2g to 13.6g.

Do Chief collagen bars contain nuts?

Yes. Every collagen bar is based on cashews, and some flavours also contain peanuts, hazelnuts, macadamias or pistachios. The chocolate coated bars may contain milk. Check the allergen statement on each product before buying.

What sweetens Chief collagen bars?

The bars are sweetened with maple syrup and monk fruit, with no sugar alcohols. Chocolate coated flavours also contain dark chocolate made with sugar or coconut sugar. Sugars range from 2.3g to 4.0g per bar.

What is the difference between biltong and a Chief beef bar?

Biltong is steak marinated in vinegar and spices, then slowly air dried in pieces. A Chief beef brisket bar is made from organic grass-fed beef pressed with amaranth, currants and coconut aminos, so it eats like a tender jerky in bar form.

Are Chief beef snacks gluten and dairy free?

The beef bars and biltong are made without gluten, dairy or soy ingredients and show 0mg gluten on the nutrition panel. Recipes can change, so always check the pack you receive.

Is there anything to check before taking Chief organ capsules?

Liver is naturally rich in vitamin A, so if you are pregnant, planning a pregnancy or breastfeeding, check with your doctor or pharmacist first. Iron+C contains iron, which is harmful to young children in large amounts, so keep it out of their reach.

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