Real World NZ

Real World is a New Zealand brand founded in Hawke’s Bay by Nicola and Adam Mossman. What began with a single dishwashing liquid in 2016 has grown into a beautiful range of over 50 natural products for the home and body.

Driven by a desire for safer, plant-based alternatives, Real World crafts all formulations with organic ingredients wherever possible and in small batches by hand. Their range is designed not only to be kind on skin and the environment, but also to look stylish in the kitchen, bathroom, or laundry.

Sustainability is at the heart of Real World — with glass packaging, a full refill service at their Hastings store, and a commitment to reusing and repurposing materials. From body washes and hand care to laundry liquids and lip balms, Real World represents a thoughtful blend of natural New Zealand ingredients, refined design, and environmental responsibility.

At Matakana Pharmacy, we’re proud to offer the Real World collection and to share their ethos of combining beauty, function, and care for people and planet.

Real World NZ
Real World NZ
Real World NZ

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Frequently Asked Questions about Real World NZ

What inspired Real World?

Real World was born when founder Nicola Mossman noticed a lack of natural, plant-based products in New Zealand. Concerned about harsh and brightly coloured products being used on her own newborn, she set out to create safe, effective formulations for everyday living.

Where are Real World products made?

Every product is made in Hawke’s Bay, New Zealand, in small batches by hand. Visitors can even see the process at the Real World Refinery — a combined retail and refill store housed in a converted newspaper print plant in Hastings.

What makes Real World different from other brands?

Real World products are crafted with natural and organic ingredients, packaged in glass wherever possible, and designed to be both functional and beautiful. They also offer a refill service, helping customers reduce waste while enjoying premium skincare and home care.

Is sustainability part of Real World’s ethos?

Absolutely. Sustainability guides every decision, from packaging in glass, to operating a refill store, to repurposing and upcycling materials in their production space. Customers can refill bottles of hand wash, body wash, and more, minimising environmental impact.

What products does Real World offer?

The range has grown to more than 50 products, including hand and body washes, moisturisers, lip balms, dishwashing and laundry liquids, and natural home cleaning solutions. Many are enriched with New Zealand botanicals such as harakeke, kiwifruit seed, lavender, and lemon verbena.

Hear From Those Who Have Tried

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